Wendy and Adrian, the founders of Carobeth Flowers, came to us with a thriving yet scattered business. Having grown their subscription flower business organically, they had a loyal following but lacked the cohesive brand and marketing strategy needed to scale effectively.

With two distinct product lines—direct-to-consumer and wholesale—they struggled to balance multiple audiences and offerings. Their messaging was inconsistent, their brand identity felt disjointed, and their marketing efforts lacked a clear direction. They needed a strategy to strengthen their D2C offering, streamline their identity, and reconnect with the passion and purpose that inspired Carobeth Flowers from the start.

We took a comprehensive approach to reposition Carobeth Flowers, aligning their brand with their values and customers’ needs.

Step 1: Rediscovering the Roots

We started with workshops and discussions to uncover Carobeth’s core purpose, crafting their Vision, Mission, and Values. This foundational work revitalized the brand, providing Wendy and Adrian with the clarity they needed to refine their messaging and build a brand that resonated with their audience.

Step 2: Strategic Shift

By identifying that Carobeth’s customers valued their flowers as a moment of creativity and calm, we shifted their market positioning. Their flowers became more than decorations—they became a creative experience. We streamlined their product offerings to focus on a seasonal subscription model, emphasizing creativity and self-expression, while retaining flexibility for one-off purchases. Messaging such as “wellness from seed to soul” and “our stems, your style” highlighted the emotional benefits of their flowers.

Step 3: A Distinctive Visual Identity

To reflect the new direction, we reimagined Carobeth’s visual identity. The logo was hand-drawn, inspired by the concept of rebirth and Wendy and Adrian’s journey. A nature-driven color palette of soft lilacs, sage greens, and blueberry tones reinforced the brand’s connection to sustainability and creativity. We also developed a versatile visual hierarchy, ensuring a cohesive look across platforms.

Step 4: Turning Ideas into Actions

With their new brand foundation in place, we worked on bringing their strategy to life. We developed a go-to-market strategy, a content strategy aligned with their values, and provided ongoing consulting to help them stay on track, adapt to market feedback, and grow sustainably.

Carobeth Flowers emerged with a cohesive brand identity, clear messaging, and actionable strategies to scale their business.

Their new positioning as a provider of creative and mindful floral experiences allowed them to stand out in the crowded flower delivery market. Equipped with four key deliverables—Brand Strategy, Visual Brand Guidelines, Go-to-Market Strategy, and Content Strategy—Wendy and Adrian now had the tools and confidence to connect with their audience, communicate their value, and drive sustainable growth.