Pomegranate is a health-tech company with a simple goal: helping you stay ahead of your health.

Nigel, the founder approached us at the very beginning of their journey, seeking a distinctive brand identity that would set them apart in the crowded health-tech landscape.

Our challenge was to create a versatile visual and strategic foundation that would not only launch the brand with a bang, but also provide flexibility for future growth and evolution

Our work with Pomegranate began with a deep dive into understanding their vision and audience. The challenge was clear: to craft a health-tech brand that felt warm, human, and approachable—breaking away from the cold, clinical tones often seen in the industry. Through in-depth research and collaboration, we established a smart yet reassuring visual direction, striking the perfect balance between data-driven credibility and genuine warmth.

Drawing inspiration from 1950s Americana, we developed a brand identity rooted in nostalgia and possibility. The design captures the essence of simpler times—close-knit communities, meaningful connections, and accessible healthcare. A deep pomegranate red anchors the palette, complemented by a reimagined take on classic American hues. At the heart of the identity lies the “juicy drop,” a design element bursting with vitality, reminding us to squeeze every moment out of life.

From this creative foundation, we built the core elements of Pomegranate’s brand: a logo suite, colour palette, typography, and favicon. But we didn’t stop there. To help the team visualise their brand’s potential, we applied these assets to real-world examples—websites, business cards, and presentations—turning abstract ideas into a tangible, exciting reality.

Finally, we delivered a comprehensive brand guidelines document to ensure the creative vision remains intact. This go-to resource provides clear instructions for applying the brand across all touchpoints, empowering Pomegranate to maintain a cohesive, recognisable identity as they scale.

The result is a distinctive, human-centric health-tech brand that stands out in a crowded market. Pomegranate’s new identity blends nostalgia with modernity, creating a warm and approachable image that resonates with their audience.

Armed with cohesive brand assets and clear guidelines, the Pomegranate team is equipped to confidently bring their vision to life across every channel—delivering on their promise to make healthcare feel accessible, friendly, and present once more.