WE HELP FIRST-TIME FOUNDERS BUILD BRANDS THAT SCALE.

STRATEGIC MARKETING | INNOVATIVE DESIGN | FLAWLESS EXECUTION

Light blue hand-drawn arrow pointing downwards.

60% of startups fail in three years.

Not because their products aren’t good, but because they waste time guessing instead of building a real growth strategy.

We help founders focus on what matters, and build the momentum they need to grow because the best brands don’t rely on luck—they create it.

That’s the Flywheel Effect.

HOW WE HELP

Launching a startup is overwhelming.

You’re juggling a million things, unsure how to position your brand, attract customers, or get real traction. Most founders waste time second-guessing every move, we make sure that doesn’t happen.

From strategy to branding to execution, we give you the clarity, credibility, and momentum to grow fast — without needing to hire a full time team

  • Stuck on how to market your startup? We cut through the noise and give you a clear, no-BS plan to get traction. From positioning to messaging to go-to-market tactics, we hand you the clarity and confidence to move fast and get results.

  • A forgettable brand won’t get customers or traction. We design brands that demand attention and assets that actually sell. Whether it’s your logo, website, packaging, or pitch deck, we make sure your startup looks as serious as your ambitions.

  • Most consultants hand you a plan and walk away. We stick around to make sure things happen. Whether you need help running campaigns, or keeping marketing on track, we work alongside you to turn strategy into real growth—without hiring a full team.

OUR CLIENTS

  • Carobeth Flowers logo with floral design on green background
  • Boxes with 'pomegranate' label and seed pattern, one open showing pink paper.
  • Boxes of Oatology's Overnight Oats Jar packed in bubble wrap
  • Compose
  • Edgard & Cooper
Learn More
  • Christianne Lee - Broke & Beautiful Founder

    Christianne Lee - Founder @ Broke & Beautiful

    “I can't express enough how grateful I am for the support the Flywheel team has provided. I truly wish I had met them at the beginning of my brand's journey. Their passion and drive are extraordinary, and the level of creativity they bring to the table is unmatched. I couldn't have asked for a better partnership.”

  • Sarah Pailthorpe - Roost Founder

    Sarah Pailthorpe - Founder @ The Roost, Heyshott

    "Working with Flywheel Studios to establish a stand out brand identity was a game-changer. They took the time to truly understand my product offering and business strategy."

  • Anup Desai - Oatology Founder

    Anup Desai - Founder @ Oatology

    "The Flywheel team were fantastic and far surpassed my expectations in building a brand for a product which we recently launched!! From the very start, their professionalism shone through in their thorough fact-finding process - they really took the time to understand exactly what we needed. The questions they asked also help me think through how we would like the brand to be perceived."

  • Wendy Alexander - Founder of Carobeth Flowers

    Wendy Alexander - Founder @ Carobeth Flowers

    "I am a flower grower, not a marketer. The Flywheel team fully re-branded my business and gave me the clarity and direction I needed to push it to new heights! Now they’re helping me grow it with their Fractional Marketing & Designer support and I’m amazed by how quickly we’re growing!!”

  • Man smiling in a white t-shirt with a beach sunset background.

    Michael Gergi - CEO @ Hi Edd

    "The Flywheel team quickly grasped the challenges we’re facing as a pre-funding startup and provided clear, actionable advice, along with valuable connections and resources. Their strategic approach and ability to ask the right questions made the discussion both thought-provoking and incredibly useful. It’s clear that they have a deep understanding of the startup journey, and I’d highly recommend speaking with her if you're an early-stage founder looking for guidance, clarity, and practical next steps."

Harsh truth? For 90% of agencies, start-ups are an afterthought. The ones with good intentions hear “new founder”, “not yet launched”, “tight budget” and roll their eyes, thinking they’ll be wasting their t
We get it—if you’re a first-time founder, the idea of a brand strategy can feel like some alien concept. You’ve got an amazing product, so why all the extra fuss to sell it? To put it simply: a brand strategy gives you clarity and
Mood boards… pointless visual exercise? or powerful strategic tool? 💥 News flash 💥 it’s the latter. Not only are mood boards are essential for developing your brands visual identity, they also help you get a better picture
Why bother with a brand re-fresh? Well for Wendy and Adrian at Carobeth, it came down to one simple fact… After spending years bootstrapping their business with Canva and mismatched messaging, they were ready to get serious about brand and ma
Internet stranger danger?!?! Nope, not here. Flywheel was started by @hellogeorgiebrown and @hellohenholderness after realising just how poorly start-ups were being serviced by the more traditional agencies out there. Having both lived dual lives

FAQ’s

  • Unlike traditional agencies, we approach brand development through a product marketing lens, rooted in customer insights and first principles. We’re not here to create a quick aesthetic fix; we craft brands that are market-ready, tailored to connect authentically, and designed to fuel long-term success.

  • You’re founder insight is an essential part of the process and we involve you throughout to ensure the brand reflects your unique perspective. Our goal is to build a brand that truly resonates with you and your customers, making you feel confident and connected to the final result.

  • Absolutely. Our solutions are designed with resource-conscious founders in mind and tailored to your business needs. We focus on maximising value and setting you up for long-term success without unnecessary frills. Our process is lean and effective, giving you the foundation you need without overstretching your budget.

  • We like to ensure our clients get the attention and focus they need to help their business grow. To maintain this we limit the number of brands we work with simultaneously. If you’re interested in working with us, get in touch so we can talk timelines!