Strategy design and marketing support for startups ready to grow

Welcome to Flywheel Studios

What is Flywheel Studios?

Picture this: Two friends, both freelancing, both deep in the world of startups. One obsessed with strategy, positioning, and go-to-market plans, the other, a creative powerhouse bringing brands to life visually.

We were both working with the same kinds of founders — smart, scrappy, ambitious — and constantly passing clients back and forth. Until one day we thought… hang on… wouldn’t it be better if we just joined forces?

So we did. And Flywheel Studios was born.

We’re not an agency. Instead, we operate as a collective of passionate individuals working like an extension of your team to help you move fast, look sharp, and grow with purpose.

Think of us as the partner you call when you’re ready to get your brand out of your head, into the market, and in front of the right people.

Product marketing meets brand magic. Strategy meets design. All under one roof to help you however you like.

Meet the Team

We’ve been in your shoes — chasing ideas, launching from scratch, and building something meaningful. Now, we help other founders do the same.


  • Strategist & Fractional CMO

    A strategist and marketer who helps startups define their brand, sharpen their story, and go to market with confidence.


  • Brand Designer

    A creative director and designer who builds standout visual identities that give startups the presence they need to grow.

  • Christianne Lee - Broke & Beautiful Founder

    Christianne Lee - Founder @ Broke & Beautiful

    “I can't express enough how grateful I am for the support the Flywheel team has provided. I truly wish I had met them at the beginning of my brand's journey. Their passion and drive are extraordinary, and the level of creativity they bring to the table is unmatched. I couldn't have asked for a better partnership.”

  • Sarah Pailthorpe - Roost Founder

    Sarah Pailthorpe - Founder @ The Roost, Heyshott

    "Working with Flywheel Studios to establish a stand out brand identity was a game-changer. They took the time to truly understand my product offering and business strategy."

  • Anup Desai - Oatology Founder

    Anup Desai - Founder @ Oatology

    "The Flywheel team were fantastic and far surpassed my expectations in building a brand for a product which we recently launched!! From the very start, their professionalism shone through in their thorough fact-finding process - they really took the time to understand exactly what we needed. The questions they asked also help me think through how we would like the brand to be perceived."

  • Wendy Alexander - Founder of Carobeth Flowers

    Wendy Alexander - Founder @ Carobeth Flowers

    "I am a flower grower, not a marketer. The Flywheel team fully re-branded my business and gave me the clarity and direction I needed to push it to new heights! Now they’re helping me grow it with their Fractional Marketing & Designer support and I’m amazed by how quickly we’re growing!!”

  • Man smiling in a white t-shirt with a beach sunset background.

    Michael Gergi - CEO @ Hi Edd

    "The Flywheel team quickly grasped the challenges we’re facing as a pre-funding startup and provided clear, actionable advice, along with valuable connections and resources. Their strategic approach and ability to ask the right questions made the discussion both thought-provoking and incredibly useful. It’s clear that they have a deep understanding of the startup journey, and I’d highly recommend speaking with her if you're an early-stage founder looking for guidance, clarity, and practical next steps."