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Designing impactful brands for adventurous female founders.

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I design impactful lifestyle brands for female founders who
want to elevate their business with clarity and confidence,
through strategy-led design that transforms vision into growth.

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Services I offer.

I work with founders to design brands that drive real momentum by crafting visual identities that speak to the heart of your business and help you achieve big picture goals. Strategy is at the heart of my work and nothing is left to chance.

  • Build a brand that lasts. Whether you're in need of a brand refresh or a total overall, I'll transform your vision into a bold brand that authentically connects your business to your audience across every touchpoint. Say goodbye to blending in with your competitors, and hello to a show-stopping full visual identity that stops your dream client in their tracks.

    This is the ultimate market-ready branding built to stand the test of time.

     

    WHO'S IT FOR:

    + Ambitious founders ready to see real business growth.

    + Founders who are ready for a full glow-up and aren't afraid to make a splash.

    + Businesses that are serious about leveraging their most impactful tool (hint, it's your brand!)

     

    YOUR OUTCOMES:

    + A totally bespoke and ownable visual identity, positioning yourself as the leader in your field.

    + Ultimate clarity in your branding and the tools to make it shine across all your touchpoints.

    + A strategically designed brand that attracts customers, clients and ivnestors.

     

    YOUR DELIVERABLES:

    + Creative Direction & Moodboard

    + Full Logo Suite

    + Bespoke Colour Palette

    + Typography Suite

    + 4 Strategically Picked Print or Digital Assets

    + Bespoke Brand Pattern

    + Brand Illustrations

    + Full Technical Brand Guidelines

     

    TIMELINE: APPROX 4-6 WEEKS

    STARTING FROM £4500

  • Build a website that captivates and converts. Whether your current site is outdated and clunky or simply failing to convert visitors into clients, I'll design a custom website that is designed to make a real difference. Every page is crafted with style and strategy, blending your unique brand world with seamless usability to engage and guide visitors towards bookings, enquiries and sales.

    WHO'S IT FOR:
    + Business owners who need a website that drives growth, rather than blocking it.
    + Entrepreneurs frustrated by a clunky website that just doesn't do their brand justice.
    + Founders who need a website they can easily update themselves without calling in a developer.

    YOUR OUTCOMES:
    + A sleek website that builds trust from the first click and truly reflects the quality of your brand.
    + An intuitive user experience that keeps visitors engaged and leads them to action.
    + Your brand and story implemented into a functional, professional and trustworthy online presence.
    + The freedom to update your site anytime without fear.

    YOUR DELIVERABLES:
    + Creative Direction & Moodboard
    + Flat Lay Design
    + Landing Page
    + Up to 4 Custom Pages
    + Stock Image Sourcing & Editing
    + Responsive Web Design
    + Basic SEO
    + 1-2-1 Training Session
    + 2 Weeks Aftercare

    TIMELINE: APPROX 6-8 WEEKS

    STARTING FROM £5500
     
    * This service is only available to clients who I've worked with to design their Custom Brand

     

  • Do you have something else in mind? I also offer a range of add-on services such as:  packaging, social media templates, bespoke brand patterns, illustrations, business cards, pitch decks templates, marketing materials + more! 

    Enquire below, and we can figure out what I can do to help you reach your business goals.

    *some add on services are only available after my Brand Design service

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"What you've created feel so fresh, unique, and perfectly reflective of who we are as we step into this next chapter"

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For the founder who's ready for real business growth.

+ A strategic brand identity designed to fuel real business growth

+ A website that turns visitors into loyal customers

+ A cohesive brand system that's easy to implement

+ A custom visual identity that sets you apart from your competitors

+ Complete confidence in your brand

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past projects

Who doesn't love a look through the archives. Here are a handful of my favourite branding projects I've had the pleasure of working on recently.

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POMEGRANATE

Full Brand Identity Development

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OATOLOGY

Bespoke Brand Design

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RESCUE RANCHITO

Brand Identity Sprint

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ALICLARE ESTATES

Brand Identity Sprint

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Bespoke Brand Design

OATOLOGY

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ALICLARE ESTATES

Brand Identity Sprint

Full Brand Identity Development

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POMEGRANATE

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La Luna

bespoke Brand Design

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LA LUNA

Bespoke Brand Design

Past projects.

Join the bold founders who've taken the leap to invest in themselves and their business.

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For the founder who's ready for real business growth.

+ A strategic brand identity designed to fuel growth

+ A website that turns visitors into loyal customers

+ A cohesive brand system that's easy to implement

+ A complete visual identity that sets you apart

+ Complete confidence in your brand

Past projects.

Join the bold founders who've taken the leap to invest in themselves and their business.

My clients have achieved some pretty cool things working with me.

Hi, I'm Henrietta

In my twenties, I moved to the Alps and founded a skiwear brand, learning firsthand the highs and lows of building a business. Now, as the founder of Flywheel Studios and an experienced brand designer, I channel that entrepreneurial empathy into every project, blending creative vision with real-world insight. I know what it's like to be in a founder's shoes - the big ideas, the difficult decisions, and the need for a brand that truly supports your business. 

As a strategic, design-led partner, I collaborate with you to craft visual identities and websites grounded in clarity and purpose. I'm here to craft a brand that empowers you with confidence, clarity, and the momentum to grow. Working with me, I'll help navigate your entrepreneurial journey and build a brand that feels true to you and drives real results.

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 I'll handle the heavy lifting of designing and impactful brand.
You stay focused on growing your business.

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My process.

I approach each project with structure and strategy (and a healthy dose of creative collaboration). I believe the best results happen when your passion and vision meet my branding expertise.

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First we get aligned on your goals, vision and brand’s unique ‘secret sauce’ to build a solid foundation. By understanding your business inside and out, we can design solutions that truly connect with your target audience.

Next, we connect the dots by turning your strategy into a clear creative direction. Guided by our research, we shape ideas that align with your vision and resonate with your audience, setting the stage for impactful design.

Then, your business truly comes to life as we design and refine your brand world. We craft each element with purpose and attention to detail, ensuring it works hard to achieve your business goals.

Finally, we add all the finishing touches and implement any last-minute tweaks, making sure no detail is overlooked as we wrap up. The result is a polished new brand that’s ready to make its debut!

Flywheel Studios is led by Henrietta Holderness, an established brand designer who crafts impactful brands for bold female founders.

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Flywheel Studios is led by designer Henrietta Holderness, an established brand designer who crafts impactful visual identities for bold female founders.

enquiry form

Are you ready to invest in strategic branding and design that attracts investors, stops the scroll and converts window shoppers into loyal customers? Fill out this form and I'll be in touch soon!

E.g. What products/services do you provide, what's your goal for your business, what problem are you solving, where are you in your business journey?

WHAT SERVICES ARE YOU INTERESTED IN?
WORKING WITH ME IS AN INVESTMENT OF YOUR TIME AND FINANCES, MY BRAND DESIGN SERVICES START AT £4500, ARE YOU READY TO MAKE THIS INVESTMENT?
WHERE DID YOU FIND ME
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© Flywheel Studios 2025

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