The agency built to
serve start-ups
The agency
built to
serve
start-ups
We work with ambitious founders to create and grow brands that break the mold, using strategic insights, product marketing, and brand design that cuts through the noise.
Our Work
Looking for a specific type of example? Ping us a message and we'll get back to you!
Carobeth Flowers DTC Flower Subscription
Pomegranate - B2C Health Tech
Compose - B2C SaaS Tool
For founders,
by founders
We’ve been in your shoes. As ex. start-up founders, we know the late nights, the uncertainty, and the overwhelming pressure to stand out. What did we learn from our experiences? Even the best products need a strong brand and smart strategy to thrive.After mastering the worlds of strategy and design, we launched Flywheel Studios to help ambitious founders overcome the same hurdles we faced.
How are we different to traditional branding agencies?
Unlike traditional agencies, we approach brand development through a product marketing lens, rooted in customer insights and first principles. We’re not here to create a quick aesthetic fix; we craft brands that are market-ready, tailored to connect authentically, and designed to fuel long-term success.
How involved will you be in the process?
You’re an essential part of the process and we involve you at key stages to ensure the brand reflects your unique perspective. Our goal is to build a brand that truly resonates with you and your customers, making you feel confident and connected to the final result.
Is this package suitable for startups without a big budget?
Absolutely. Our packages are designed with resource-conscious founders in mind. We focus on maximizing value and setting you up for long-term success without unnecessary frills. Our process is lean and effective, giving you the foundation you need without overstretching your budget.
The story so far
After years of hands-on experience in startups and building their own brands, Georgie and Henrietta noticed a big issue with the way traditional agencies serve early-stage businesses.Startups are often left to navigate the complexities of branding, positioning, and growth alone, piecing together solutions that lack cohesion. Determined to change this, they teamed up to create Flywheel Studios—a place where ambitious founders get the support, strategy, and tools they need to break through.Flywheel combines product marketing, brand strategy, and execution into one seamless approach designed specifically for startups. Instead of working through account managers, founders work directly with a dedicated product marketing manager who draws on our brand and execution teams to drive real growth.Our goal is simple: to help startups beat the odds and build brands that make a lasting impact beyond those critical early years. Some call it a match made in heaven.
We call it Flywheel Studios.
How it works...
At Flywheel Studios, we blend product marketing, brand design, and marketing expertise to help growing startups refine their brand and drive real growth.Unlike traditional agencies, our product marketing specialists manage your account, overseeing channel experts and ensuring you have a true strategic partner—not just a coordinator. By leveraging remote, outsourced talent, we keep costs low and delivery agile, so we can move at the speed of your business.
Meet the team
Georgie
Product Marketing & Brand Strategist
With over a decade of experience building brands that stick, Georgie combines strategic vision with hands-on marketing expertise. She’s led marketing at Unicorn's and VC-backed startups, turning confused customers into raving fans — helping you find the path to success and navigate it with confidence.
Henrietta
Brand Design & Visual identity expert
With a background in product and brand design, Henrietta helps founders bring their ideas to life and stand out in crowded markets. She specializes in taking brands from concept to execution, developing visual identities across print, digital, and packaging that make a lasting impact.
Our Values
More than words. These are commitments we live by everyday.
01. Partners, not parasites
We’re in this together. No shady upsells—just genuine partnership. We offer exactly what you need to hit your goals because when you win, we win.
02. Momentum, not motion
Success is about making progress, not just staying busy. We create momentum that drives lasting growth, ensuring every move gets you closer to your goals.
03. Builders, not bystanders
We’re hands-on and in the trenches with you. We don’t just give advice—we roll up our sleeves to make sure every strategy is executed to its fullest potential.
04. Custom, not cookie-cutter
Your business is unique, and so are our solutions. We reject one-size-fits-all approaches, delivering strategies that fit your specific needs and vision.
Designed to help you make an impact
We don’t do “just good enough.” Our services are designed to make your business impossible to ignore by creating strong brand foundations and building upon them strategically, with work that's tailored to your business's unique needs.
Not sure what you need? WhatsApp us and we'll work it out together!
BRAND DEVELOPMENT OPTIONS
Your brand is not just a logo
We don’t do “just good enough.” Our services are designed to make your business impossible to ignore by creating strong brand foundations and building upon them strategically, with work that's tailored to your business's unique needs.
Not sure what you need? WhatsApp us and we'll work it out together!
Ready to take the leap?
Here are your options
We don’t do “just good enough.” Our services are designed to make your business impossible to ignore by creating strong brand foundations and building upon them strategically, with work that's tailored to your business's unique needs.
The Brand Catalyst
BUILD A BRAND THAT LASTS
Our core brand development package establishes a powerful foundation for your business, transforming your vision into a brand that connects.From understanding your audience, defining your core message to creating a distinct visual identity, we ensure every element aligns to drive growth.This isn't just branding - it's building a market-ready business that stands the test of time.
What's covered
Outcomes
Unique and Ownable Visual Identity
Crystal Clear Messaging Guidelines
Clarity of Purpose & Business Direction
Understanding of how to apply theory to your brand's touchpoints
Deliverables
Brand Strategy & Messaging Overview
Brand Guidelines Documentation
Go-to-market Strategy Overview
Logo Files (Multiple formats)
02. Brand Application
Bring your brand to life
Our brand application service brings your brand to life across key touchpoints, turning strategy into action.From websites and packaging to social media and sales materials, we ensure your brand’s identity shines consistently wherever it appears.Scoped on a project by project basis, we work with you to create a seamless brand experience, helping you build stronger connections with your audience.
What's covered
Outcomes
Consistent visual branding across all touchpoints
Consistent customer messaging
Professionally designed assets
Customer experience you can be proud of
Deliverables
Dependant on services selected above
To help brands grow, we have 4 key offers for founders to choose from. These stack together to form end-to-end support, but we encourage you to jump in and work with us on the service your brand needs right now.
Founder-Led Approach
We’ve been in your shoes. As former founders, we understand the challenges of building a brand from scratch. This firsthand experience fuels everything we do, allowing us to create brands that resonate deeply and grow authentically.
Insight-Driven Strategy
Data and customer insights are at the heart of our work. We delve into what makes your customers tick, building brands that connect on a real level. Every decision is backed by strategy, ensuring your brand isn’t just attractive—it’s effective.
Built for Growth
We support you at every stage, from early brand building to scaling and beyond. Our support grows with your business, so whether you’re launching, expanding, or evolving, we’re here to keep your business moving forward.
We go beyond traditional branding. By combining the best of product and brand marketing, we build strategies that drive real growth. Our approach is rooted in understanding your audience and creating authentic connections that help you thrive in competitive markets.